Design

I am of the opinion that beautiful clothes reinforce ones self- esteem. It's great to be a woman and fashion is every woman´s privilege.

It is important to me that my designs generate a good feeling of well being.

My aim is not to design garments just for one season. I want to design them to last so that you grow so fond of them you want a new one exactly the same.

I don´t try to design my clothes to any particular fashion era.
I want to provide the consumer with the chance to complete a total look and personalize it with the addition of their own accessories.

This Spring I particularly love mellow greys, differing hues of blue and classic black and white.

Material & quality

I value quality and style, but clothing should have an edge to it and some rock´n roll.

I use a lot of elastic type materials. In my opinion all clothing should be comfortable.

I use a lot of jersey materials. Jersey jackets and tunics are perfect for the work place.

It is vitally important that the quality of the material is so good that you can just let it be.

It is important to me that my clothing is made as ecologically as possible. Fabrics are sourced from regions in the EU and production is based there.

Collection

I believe that my collection can give a little bit of luxury to dressing at a reasonable price.

With my collection I hope to give every woman a chance to reflect their true personality.

My collection is part of my soul, carefully thought out and designed with love.

I want to dress women beautifully in the work place using the full range of garments from my collection - dresses, skirts, jackets, tunics, trousers, knits, tops and coats.
To complete the look I also design jewelry. My latest collection is eye-catching.